Description of copywriting services
Video Sales Letter —$5,675 – $12,500 + 5% commission
A long-copy sales letter in video form with pictures, music and native level narration, designed to sell a product or opportunity. The equivalent of a 13 to 15 page sales letter.
Sales letter – $12,000 — $15,050 + 5% commission
A well-researched, targeted long-form sales letter designed to be the point of sale. Usually, a 16 to 20 page letter.
Web site home page — $5,500 – $7,700
This page sets up the whole feel for your website. Filled with function, content and eye grabbing appeal, this page aims at effortlessly leading your readers through your sales message.
Short-copy landing page — $3,750 – $5,875/page
A simple landing page for a product or offer. The on-line equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order device.
Long-copy landing page — $5,550 – $7,350
An abbreviated version of the micro-site. Typically used for B2B offers and products that require less description. The online equivalent of a 2 to 4-page letter.
Order device (transaction page) — $3,925 – $5,375
Similar to a short-copy landing page but with even less descriptive product copy; a page designed primarily as an on-line form where the visitor can either order the product or (if lead generation) request a free white paper on your investment, or opportunity.
Microsite — $5,350 – $8,000
A long-copy dedicated web site designed to sell a product directly. The on-line equivalent of a 6 to 8-page sales letter.
e-news letter set-up — $6,600
The process of defining your business’ voice, area of expertise, outlining the newsletter’s monthly sections, sending out opt-in lead e-mails to your house list, and setting up the technical side of your mail service.
Monthly e-newsletter publishing — $1,650
As a soft sell, 80% of each issue consists of useful information to your readership, in a like-able and expert tone with only 20% focusing on sales or promotional features. It’s sharable, with social media buttons and forwarding features, and also links through to your website’s archives. This is the email equivalent of a 2 to 2 ½ page blog post.
Online ad — $1,500 – $2,700
A 100-word classified ad to run in an e-zine and drive readers to a micro-site or landing page.
Long-copy email — $1,900 – $2,500 + 5% commission
An e-mail in response to an inquiry, designed to sell a product directly by driving the recipient to a landing page. The onl-ine equivalent of a 2 to 4-page sales letter.
Teaser e-mail — $6,175 – $8,700. Series of 5.
A short e-mail series designed to drive the readers to a micro-site or long-copy landing page where they can order your product or make a reservation. The on-line equivalent of a ½ to 1-page sales letter.
Lead-generation e-mail — 7 mails for $10,100 – $12,500
Similar to a teaser email, but with the purpose of driving you readers to a landing page or transaction page where they can request more information before making a purchase.
Online e-mail conversion series — $30,000 – $40,000
A campaign series of 20 follow-up e-mail messages sent via auto-responder, designed to create a flood of sales in a limited time.
Direct mail package – mail order — $6,850 – $9,400 + 5₵ per mailing
A package consisting of a main sales letter, personalized “lift note”, mini- advertisement “Buck slip”, an order device / reply card, all designed to sell a product or opportunity.
Membership renewal series — $4,350 – $6,100 / letter
This 2 to 3-page sales letter offers a premium to encourage repeat purchases.
Print ads — $2,850 – $4,600
Development of an ad to be placed in a magazine or trade journal with a strong headline, lead, proof and call to action.
White paper – $5,100 – $8,800
This is the perfect blend between a magazine article and a brochure. With this, you demonstrate your deep understanding of your prospect’s problems or desires, show how other options in the industry fail to achieve the results that they need – and highlight the fact that you can. This is also a very important weapon in any large scale bidding process. Because, by setting the buying criteria early on, your company can effectively hold all other competitors to your high level of deliverables.
Case Study – $1,600 – $3,850
Studies show that case studies are the most important sales tools in the B2B world for producing quality leads. Not only do they demonstrate your track record and credibility, they provide a real example of proof behind your claims.
SEO-friendly articles — $850 – $1,100
These are used to increase the value and search engine relevance of websites. While mostly informational, content must still have a persuasive call to action that involves your company’s core product or area of service.
Blog articles — $650 – $800
These are 300 – 400 word posts that focus on 1 piece of useful advice in your company’s niche. Use these to follow up with prospects, keep your site looking fresh to search engines and have something to share through social media.
Copy critique — $880 – $995
This is ideal for clients who want a “second opinion” on a piece of copy, or who need new ideas to inject life into an existing package that’s no longer working. This is a 1-2 page executive summary.
Key copy platform — $1,000 – $2,150
This is a 2 – 3 page executive report which provides the essential elements for all of your marketing. With this document, it’s easy to maintain a consistent, focused connection with your target customer.
Please note: These prices are estimates only. The difficulty of the project, the number of projects involved and our working relationship are all important factors in creating a final quote. I cannot guarantee any of these prices until we speak and I thoroughly understand everything involved in meeting your revenue goals.